The website was launched in October of 2007 and so far has raised and donated over 37 billion grains of rice to help bring an end to world hunger. Here is some press coverage about the website:
"FreeRice.com is one of the most ingenious websites of 2007. In the best spirit of the Internet, it offers education, entertainment and a way to change the world - all for free." - The Los Angeles Times
"Feeling guilty about wasting time on computer solitaire? Join the growing guilt-free multitude at FreeRice.com, an online game with redeeming social value." - USA Today
"Web game provides rice for hungry...FreeRice went online in early October and has now raised 1 billion grains of rice [by November 9]." - BBC News